Now that you know what a logo is supposed to do, and what it should represent, you now must learn about what makes a great logo aka; The Basic Rules and Principles of Effective Logo Design.
1. A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
2. A logo must be memorable
Following closely behind the principle of simplicity, is memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
3. A logo must be timeless
An effective logo should be timeless – that is, it should stand the test of time. Need to think whether the logo will be still effective in about 10, 20, 50 years?
4. A logo must be versatile
An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
5. A logo must be appropriate
Pingosition the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.
For further reading on the rules and principles of great logo design I highly recommend, you to read the logo design tips from Logo Factory, before continuing and also the article “Why logo design does not cost $5.00.” You may also wish to read “How NOT To Design A Logo.”