“be glam”,a saloon & spa for women, is an outstation client from Davanagere, Karnataka. When the clients approached us, they had no idea of branding. All they wanted was a good name & few visuals. Educating the client why & how branding is done was very important. The interiors were already done & to do branding with vibrant colors, matching the peppy attitude of women, which will stand out with the existing interiors & colors, was a challenge. We also planned to use elements of dots with a silhouette of a woman, to give electrifying effect to the saloon. Pictures with models were carefully selected depicting the services rendered by “be glam”like hair care, bridal make over, body spa and many more grooming techniques. The actual creative and internal & external branding was done, afterthe client was convinced, with painstaking efforts, giving the phenomenal results. The look & feel of the venue with eye catching hording has given the beholding of international branding. We also designed other collaterals like visiting cards, envelopes, letterheads & invitation cards. The creative idea was reproduced for the web and social media for promotions.