REDEFINITION & REHABILITATION OF BRAND
Cadabam underwent a total brand makeover from socio - psycho rehabilitation to diversified health care. Cadabam identity earlier signified icons which representing mental health. Creating an healthcare brand identity which had a generic appeal & incorporating new colours and educating the client on standardization to ensure uniform look & feel was the key aspect of branding. We ensured that all collateral and all medium of promotions carried the common brand appeal.