Know the Principles of Effective Logo Design 
17th May 2016



Now that you know what a logo is supposed to do, and what it should represent, you now must learn about what makes a great logo aka; The Basic Rules and Principles of Effective Logo Design.

1. A logo must be simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.

2. A logo must be memorable

Following closely behind the principle of simplicity, is  memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

3. A logo must be timeless

An effective logo should be timeless – that is, it should stand the test of time. Need to think whether the logo will be  still  effective in about 10, 20, 50 years?

4. A logo must be versatile

An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.

5. A logo must be appropriate

Pingosition the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.

For further reading on the rules and principles of great logo design I highly recommend, you  to read the logo design tips from Logo Factory, before continuing and also the article “Why logo design does not cost $5.00.” You may also wish to read “How NOT To Design A Logo.”

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