Evolution is the property of life. Change is inevitable. Branding, as any other concept, has evolved over time: from the days when sheep of one herd started to be branded to distinguish them from another herd to the current era when everything, from water and flowers to clothes and food, is branded. there […]

After you have got your design process sorted out, it is usually a good time to begin mastering your software (Adobe Illustrator is the industry standard) but remember you can’t design a logo by just hopping straight onto the computer… brainstorm and sketch first. After you have got your initial ideas and sketches from brainstorming […]

Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo we can now finally begin the design process. This it hardest part of the 5 steps and is its own topic in itself – Each person’s logo design process is different and […]

Successful Logos Now you know what the rules of logo design are, you can distinguish the difference between a good and a bad logo… By knowing what other logos have succeeded and why they have succeeded gives a great insight into what makes a good logo. For example, lets look at the classic Nike Swoosh. […]

  Now that you know what a logo is supposed to do, and what it should represent, you now must learn about what makes a great logo aka; The Basic Rules and Principles of Effective Logo Design. 1. A logo must be simple A simple logo design allows for easy recognition and allows the logo […]